About us

Get to know who we are.

In our daily work we help our clients turn the tide in change and do that in a playful way. We help employees and organisations come alive and see the possibilities of transformation.

So our mission is to help everyone contribute towards a collective vision.

We make vision available for everyone

Introducing a Rare Group of Change makers

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Unique experience shaped by our DNA.

Founded in 2011, our founders bring different traits to the table. Combining design with change expertise has led us to develop a new approach to change.

Together with a group of change makers we are exploring and further developing the combined values into a fast evolving field we call ‘change by design’.

At Ink Strategy we have a proven track record of using change by design to connect thousands of people to their organisational vision and make it come to life.

Our collective DNA is best mapped out by these six principles that you will see in all of our projects.

Our Design Principles.

Our change makers provide customised interventions, underpinned by 6 core principles:

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Iterative

Our team can work with you to take action and build momentum.
Our process embraces fail fast, learn fast, change fast.

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Visual

We’re known for our awesome visuals. They deliver unrivalled clarity in communication. They invite everyone on the work floor to talk about vision and change

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Playful

People often describe us as ‘playful’. We love that because we are playful for a purpose. Interventions which are energising, imaginative and fun have impact: they encourage different ways of thinking.

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Co-Creation

We welcome different perspectives to get to the best ideas. We believe co-creation breaks down silos and leads to ownership.

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Empowering

We support people to take their responsibilities, grow and lead by example. We share our experience, insights and resources so organisations can stay on course long after we have gone.

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Connection

We create an environment for reflection, sharing insights and courageous conversations. Getting things out in the open helps overcome barriers to change.

Meet the Team.

With our roots in design thinking we have grown to a team of change makers with a diverse number of backgrounds. From Industrial design, law, economics, psychology, game design, change management, business management our team embraces diversity. We bring these skills together to create a holistic view on change.

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Tristan Ozero

Strategic Visual Designer

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Mart Veeken

Strategic Visual Designer

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Martijn Schreuder Goedheijt

Strategic Change Designer

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Bob Alberts

Strategic Visual Designer

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Danielle Westdijk

Associate Visual Designer

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Charlotte Soedjak

Associate Change Consultant

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Jesper Habraken

Associate Visual Designer

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Leah Sands

Associate Visual Designer / Illustrator

Want to Join Our Team?

With our roots in design thinking we have grown to a team of changemakers with a diverse number of backgrounds. From Industrial design, law, economics, psychology, game design, change management, business management our team embraces diversity. We bring these skills together to create a holistic view on change.

Creating Strong Results for Clients.

Discover how our approach gets results for clients by reading our brochure; Change by Design; Four Short Stories of Successful Transformation