Get to know who we are.
In our daily work we help our clients turn the tide in change and do that in a playful way. We help employees and organisations come alive and see the possibilities of transformation.
So our mission is to help everyone contribute towards a collective vision.
We make vision available for everyone
Unique experience shaped by our DNA.
Founded in 2011, our founders bring different traits to the table. Combining design with change expertise has led us to develop a new approach to change.
Together with a group of changemakers we are exploring and further developing the combined values into a fast evolving field we call "change by design".
At Ink Strategy we have a proven track record of using change by design to connect thousands of people to their organisational vision and make it come to life.
Our collective DNA is best mapped out by these six principles that you will see in all of our projects.
Our design principles.
Our changemakers provide customised interventions, underpinned by 6 core principles:
Iterative
Our team can work with you to take action and build momentum.
Our process embraces fail fast, learn fast, change fast.
Co - Creation
We welcome different perspectives to get to the best ideas. We believe co-creation breaks down silos and leads to ownership.
Visual
We're known for our awesome visuals. They deliver unrivalled clarity in communication. They invite everyone on the work floor to talk about vision and change.
Empowering
We support people to take their responsibilities, grow and lead by example. We share our experience, insights and resources so organisations can stay on course long after we have gone.
Playful
People often describe us as 'playful'. We love that because we are playful for a purpose. Interventions which are energising, imaginative and fun have impact: they encourage different ways of thinking.
Connection
We create an environment for reflection, sharing insights and courageous conversations. Getting things out in the open helps overcome barriers to change.
Meet the Team.
With our roots in design thinking we have grown to a team of changemakers with a diverse number of backgrounds. From Industrial design, law, economics, psychology, game design, change management, business management our team embraces diversity. We bring these skills together to create a holistic view on change.
Tristan Ozero
Founder
Managing Partner
Stuart Slagter
Chief of Finance
Jesper Habraken
Strategic Visual Designer
Martijn
Schreuder Goedheijt
Founder
Managing partner
Danielle Westdijk
Strategic Visual Designer
Matty Zhang
Visual Designer Free agent
Bob Alberts
Lead Strategic Visual Designer
Xanna Bijvoet
Strategic Change Consultant
Puck the Dog
Just a dog.
Mart Veeken
Founding Partner
Charlotte Soedjak
Strategic Change Consultant
Want to Join Our Team?
With our roots in design thinking we have grown to a team of changemakers with a diverse number of backgrounds. From Industrial design, law, economics, psychology, game design, change management, business management our team embraces diversity. We bring these skills together to create a holistic view on change.
Creating Strong Results for Clients.
Discover how our approach gets results for clients by reading our brochure; Change by Design; Four Short Stories of Successful Transformation
