The Challenge
How to design an engaging change roll our across the globe?
Arcadis is a world-renowned design and consultancy agency. It's a growing organisation that has a reputation for designing and consulting on some of the most prestigious buildings in the world. Growth also comes with a need to develop a standard and high-quality way of working so clients and employees always know what to expect. One Arcadis way is the new standard way of working that will be unrolled globally to 2700 employees. Ink Strategy helped shape the communication plan from day one.
A short video on the collaboration to design and build the global interactive experience.
The Approach
An engaging global platform designed to capture the change.
A global consultancy needs a global way of working. Ink Strategy worked with the CIO and technology department to help build strategic communication around a global transformation. In the process, Ink Strategy worked with a number of different consultancies, including PwC, to create an engaging storyline that told the change story.
The communication platform consisted of an interactive website, a hand-drawn video animation and an array of engaging creative workshops to create as many ambassadors as possible in the process.
" Working together with Mavention and Ink Strategy enabled us to reach our goals. "
Samuel Sabbagh - Director business transformation
A visual roll out of the different building blocks was the starting point of this program
Different awareness assets were designed and printed to boost visibility of the digital platform.
The Result
An award winning communication plan and change implementation.
After creating a visual foundation for change communication, Ink Strategy worked intensively to develop a storyline that could be used for a hand drawn animation. An interactive platform was also created to help support the change communication. In the following year, Arcadis was nominated for a change excellence award for the strategic communication around the Arcadis way.
