A.S. Watson IT
How do we Bridge the Gap between IT and Business?
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RETAIL
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#VISION DRIVEN
The Challenge
How do we Bridge the Gap between IT and Business?
IT leaders at retail brand AS Watson wanted to improve the client experience through a bold and innovative change in strategy. They needed to get the technology team on board and find a way to share complex information with the rest of the organisation. If they could not bridge the gap between IT and business, their inspirational vision for growth could fail.
During this 6-month engagement we...
Number of business units in succesful vision rollout:
25+
Number of internal technology providers t the vision has inspired:
1,000+
Number of stakeholders shared:
800+
The Approach
Co-creation to Build a Compelling Story
Ink Strategy ran a series of intensive workshops. We worked with a multi-disciplinary team of leaders to create a strong visual to represent the planned redesign of the technology landscape. This was shared with IT and other teams to see if it made sense. Facilitated discussions led to a co-created compelling story to share throughout the organisation. People became so connected, engaged and aligned with the new strategy that it energised them to move forward and run with the vision.
The Result
A Framework for Global Rollout
This fresh campaign built on the previous cyber awareness work Ink Strategy did with ASW from June 2019. We encouraged employees to follow the principles of Pause, Think and Protect in the new campaign messaging.
This empowered people to play their part. Keeping personal and organisational data safe. Taking precautions around social media.
The campaign increased cyber awareness and has prevented potential cyber attacks. The engaging visual tools make learning fun and interesting.
“ With help of Ink Strategy we successfully visualised our IT strategy for our business and made our complex multi-channel world simple again! ”
Gerrit-Jan Steenbergen
Group Retail Technology Director A.S. Watson
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