The Challenge

How Do We Bridge the Gap between IT and Business?

IT leaders at retail brand AS Watson wanted to improve the client experience through a bold and innovative change in strategy. They needed to get the technology team on board and find a way to share complex information with the rest of the organisation. If they could not bridge the gap between IT and business, their inspirational vision for growth could fail.


A.S. Watson

How do we Bridge the Gap
between IT and Business?

SECTOR:

RETAIL

PILLAR:

#VISION DRIVEN

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During the 6-month engagement we...

Number of business units in
successful vision rollout:

25+

Number of business units in
successful vision rollout:

1,000+

Stakeholders shared with

800+

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The Approach

Co-creation to Build a Compelling Story?

Ink Strategy ran a series of intensive workshops. We worked with a multi-disciplinary team of leaders to create a strong visual to represent the planned redesign of the technology landscape. This was shared with IT and other teams to see if it made sense. Facilitated discussions led to a co-created compelling story to share throughout the organisation. People became so connected, engage and aligned with the new strategy that it energised them to move forward and run with the vision.

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The Result

A Framework for Global Rollout

The visual metaphor made the new vision accessible to all. There was now a better understanding between business and IT - about their services, processes, ways of working and workloads. The compelling story provided the framework for a freshly driven purpose. A communications toolbox from Ink Strategy - including a short animation, posters, booklet and other awareness assets - helped the management roll it out across the world.

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“ With help of Ink Strategy we successfully visualised our IT strategy for our business and made our complex multi-channel world simple again! ”

Gerrit-Jan Steenbergen - Group Retail Technology Director A.S. Watson

More Cases about

#VISION DRIVEN

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#VISION DRIVEN

How do we Bridge the Gap
between IT and Business?
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#VISION DRIVEN

How do we Bridge the Gap
between IT and Business?
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 Ink Strategy | Design thinking in change management