The Challenge

How do we get teams aligned in a Digital Transformation?

ING was undergoing a massive digital transformation. It wanted to take services online yet continue to offer clients a strong and personalised experience. ING Wholesale banking had eight different teams working on the big strategy tracks but soon ran into problems. The teams had fallen into silo working. Ink Strategy was called in to help bring things back together and get everyone aligned.



ING

How do we get teams aligned in a Digital Transformation?

SECTOR:

FINANCIAL

PILLAR:

#NETWORKED TEAM

White_top_upV1.png
White_bottom_flat.png

During this 3-month
engagement we
provided change
support...

Compelling holistic
change stories created
(1 being the goal):

1

Compelling holistic
change stories created
(1 being the goal):

8

Number of Story
Ambassadors trained to
roll out the change story:

40

White_top_flat.png
The Approach

Connecting Teams Trough Networking and Co-Creation

We took a grassroots approach, connecting teams through networking during the whole process. This was to get people engaged and aligned. First, each workstream co-created a visual metaphor for their own ‘silo’ and track strategy. Workshops created space for feedback and different perspectives to be heard. The process allowed us to build a ‘bigger picture’ story for all the teams together. We ran large group events to practise storytelling and create story ambassadors. We designed an interactive website and animation to share the big story across the whole organisation.