Tata Communications.

Developing 15 strategic priorities with leadership

APPROACH

Human Centered Design process.

We had the chance to work with the Tata Communications 'deep dive' into the leadership's priorities for the next couple of years. Our challenge was to help develop team dynamics by visually facilitating discussions on the different strategic priorities. Our approach included lean start up, business model canvas and a people centred design approach. 

RESULTS

Results.

VISUAL, PLAYFUL, FUN, CREATIVE

INNOVATIVE, CONCRETE RESULTS

 Ink Strategy | TATA Communications | Strategic Priorities | Vision Design Consultation group | Business Communication | Communicate Vision and Strategy

80 employees developed a visual story around their own strategic priority. 

 Ink Strategy | TATA Communications | Strategic Priorities | Vision Design Consultation group | Business Communication | Communicate Vision and Strategy | Team Communication

15 action plans on how to activate the strategy in the organisation. 

 Ink Strategy | TATA Communications | Strategic Priorities | Vision Design Consultation group | Business Communication | Communicate Vision and Strategy | Visual Approche

One animation was shared organisation wide to communicate the consolidated strategy.

APPROACH

Designing strategy.

Our deliverables during this project were visually attractive and well designed communication tools to communicate the strategy but more importantly we embraced a creative and engaging process in order to get there. The process of designing communication helped Tata build stories and strategies that would move their organisation forward.  Our fun and creative approach worked wonders for Tata communications bridging the language and cultural gaps quickly so the teams could work more effectively on building strategies based on facts but built with emotion. 

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Ink Strategy | Business Communication Services in Amsterdam