top of page
UNDP Moldova

How do we design a new for the least visited country in Europe?






"Ink Strategy is different"

Dafina Gercheva - UN resident representative Moldova

The Challenge

Building one common vision

Ever been to Moldova? Chances are high you haven’t. It’s the least visited country in Europe according to the UN World Tourism Organisation. Moldova is an Eastern European, former Soviet, landlocked country with great wines, great people, few tourists and high development ambitions. The UNDP is present with over 100 people to spur development (in many different ways), and we were asked to help them by uniting their entire team around the vision for their work in Moldova.

As Stefan Liller, head of the Country Office, put it, “you want to run a well-oiled machine and this is only possible when everybody truly shares a common vision. We all get a lot to read: documents, strategies, action plans, while people’s attention span is shorter and shorter. What we need is convincing and appealing images to enable our entire staff to explain what we do, what we stand for and where we want to go.”

A project with United Nations Development Programme Country Office in Moldova to strengthen their vision and develop the team. Check out this short movie to get an impression of our event.


During this two month engagement we deliver results that were needed in order to turn vision into a concrete change plan with the entire organisation...

Number of employees atrained tell the same vision story:


Number of concrete action plans on how to activate the vision in the organisation:


Number of people 

completed a train the trainer

facilitation course:


The Approach

Empowering co-creation and storytelling sessions 

During 2.5 days we guided the UNDP staff towards a clear vision for their work. We used a creative design process to turn countless words into a clear, visual story and combined this approach with exercises about communication, action planning and visual thinking to get the entire team on board.

"It’s been really, really inspiring to see all the staff, independent of what they are doing, speaking with authority about the situation in the country, their contribution, and where we want to go. It’s been very good."

Stephen Liller - Deputy director UNDP Moldova

A visual change story  was design about the envisioned state of Moldova

The Result

Intrinsic motivation, energy and authority to achieve a collective vision.

One of the best moments for us was certainly when the Country Director became really enthusiastic about the energy and authority with which every single staff member was pitching the same vision during a story building exercise. So enthusiastic indeed, that he was energetically walking around, carrying a laptop with his Skype open to show UN colleagues what was happening.

Working, and socialising with the UNDP Moldova team was a great experience. We hope to see the envisioned progress in Moldova and to return to see it. We are proud to have often read in the survey, “this has been the best retreat we have ever had.”

Did this spark your interest?

If you are exploring the possibility of working with us or just want get an initial quote send us a quick note via the button below.

bottom of page