
Unique experience shaped by our DNA.
Founded in 2011, our founders bring different traits to the table. Combining design with change expertise has led us to develop a new approach to change.
Together with a group of change makers we are exploring and further developing the combined values into a fast evolving field we call ‘change by design’.
At Ink Strategy we have a proven track record of using change by design to connect thousands of people to their organisational vision and make it come to life.
Our collective DNA is best mapped out by these six principles that you will see in all of our projects.


Meet the Team.
With our roots in design thinking we have grown to a team of change makers with a diverse number of backgrounds. From Industrial design, law, economics, psychology, game design, change management, business management our team embraces diversity. We bring these skills together to create a holistic view on change.

Tristan Ozero
Strategic Visual Designer

Mart Veeken
Strategic Visual Designer

Martijn Schreuder Goedheijt
Strategic Change Designer

Bob Alberts
Strategic Visual Designer

Danielle Westdijk
Associate Visual Designer

Charlotte Soedjak
Associate Change Consultant

Jesper Habraken
Associate Visual Designer

Leah Sands
Associate Visual Designer / Illustrator


Want to Join Our Team?
With our roots in design thinking we have grown to a team of changemakers with a diverse number of backgrounds. From Industrial design, law, economics, psychology, game design, change management, business management our team embraces diversity. We bring these skills together to create a holistic view on change.

Creating Strong Results for Clients.
Discover how our approach gets results for clients by reading our brochure; Change by Design; Four Short Stories of Successful Transformation
