Human Centered Design process

We had the chance to work with the Tata Communications 'deep dive' into the leadership's priorities for the next couple of years. Our challenge was to help develop team dynamics by visually facilitating discussions on the different strategic priorities. Our approach included lean start up, business model canvas and a people centred design approach. 

Tata Communications.

Developing 15 strategic priorities with leadership




80 employees developed a visual story around their own strategic priority. 

15 action plans on how to activate the strategy in the organisation. 

One animation  was shared organisation wide to communicate 

the consolidated strategy.

Designing strategy

Our deliverables during this project were visually attractive and well designed communication tools to communicate the strategy but more importantly we embraced a creative and engaging process in order to get there. The process of designing communication helped Tata build stories and strategies that would move their organisation forward.  Our fun and creative approach worked wonders for Tata communications bridging the language and cultural gaps quickly so the teams could work more effectively on building strategies based on facts but built with emotion. 

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Ink Strategy | Business Communication Services in Amsterdam

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Website last updated

December 2020

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